Media literacy education has been slower to develop in the United States than many other English-speaking countries around the world. What explains this phenomenon? Are we beginning to overcome this history? The presentation will review what some of the unique obstacles have been in the complex context of the U.S. situation, as well as consideration of some recent signs that we have begun to turn the corner. Recent developments as observed at the National Conference on Media Reform this past May, the NAMLE meeting earlier this summer, and the very conference where we find ourselves today may, in time, be looked back upon with hindsight as markers — at least in the hopeful opinion of this observer — of a new page in U.S. media literacy history.